5 Reasons You Need Coaching (And Why It is More Than Just a Trend)
Having an Executive or Career Coach has become as trendy as the latest LV bag. (That’s Louis Vuitton, for those who could care less about luxury brands.) But unlike fleeting fashion, this trend isn’t about status—it’s about transformation. Coaching isn’t a luxury; it’s a lifeline to the goals you once thought were out of reach.
As I share these five reasons why coaching is essential, you will notice they mirror the core values that ground my practice. This isn’t coincidence—it’s conviction.
About | Empower Leadership Today — LORI JOE BROWN
✨ Reason #1 – Radical Self-Honesty
Self-awareness is hard. Radical self-honesty? Even harder. Coaching invites you to remove the mask and speak truth… first to yourself, then to the world. It’s not just about identifying patterns; it’s about confronting the quiet truths that have shaped your choices.
The thoughts you buried? They have been steering your behavior all along. Coaching helps you name them, claim them, and begin the journey of transformation.
🤝 Reason #2 – Wholeness Over Hustle
You’ve mastered the hustle. But have you mastered wholeness? When your life is aligned, your passion becomes sustainable.
Coaching helps you shift from grinding to growing—from chasing success to embodying it. Wholeness is not a buzzword; it’s your unique fingerprint. Coaching helps you define what wholeness means for you—and then build a life that honors it.
🕊️ Reason #3 – Unstuck to Strategic
There are moments in our life when thoughts in our mind become a barrier to our progress. Unraveling those thoughts, and then severing its negative effect on us, creates space for possibilities and opportunities that were not obvious before.
Coaching helps you to unravel the uncertainty of your now or your next, that can leave you stuck. Once unstuck, coaching helps you to then become strategic about getting to your next.
🔄 Reason #4 – Reversing Change Aversion
Change is inevitable. But when it is not self-initiated, it can feel like a threat.
As Dr. Srinivasan S. Pillay writes in The Neuroscience of Great Leaders, change feels painful when it is imposed.
Coaching helps you reframe change, not as a disruption, but as an invitation. It becomes a behavioral intervention that shifts your mindset, rewires your response, and positions change as a catalyst for growth.
🔋 Reason #5 – Have Courageous Conversations
Confrontation is not the enemy of collaboration, it is the birthplace of clarity.
Coaching empowers you to speak truth with grace, to turn up the volume on your voice, and to create space for honesty in your leadership.
Courageous conversations build trust, spark creativity, and unlock the kind of alignment that transforms teams and relationships alike.
🌟 Final Thought
Coaching isn’t just a trend—it’s a transformational tool. It’s not about keeping up with the crowd; it’s about catching up with your calling. If you are ready to move from surface success to soul-deep fulfillment, coaching might be the most powerful investment you’ll ever make.
Let’s begin the journey… strategic, soulful, and unapologetically aligned.
